Today you often hear that there are no prevailing movements or styles in graphic design, that anything is possible. That wasn’t always the case. And I think with Emigre, by showing work that went against the grain, by discussing the issues, and by experimenting, we gave license to designers to explore alternative possibilities, and to make work that resonated with their intended audiences, as opposed to making work to appease the lowest common denominator.
Rudy Vanderlans
